2.4 TECHNOLOGICAL FORCES
The changes occurring in technology have great impact on processes developed by companies as obsolescence of products. Thus, the technological forces can become an opportunity or threat to the company, all this depends on handling that is given to this situation, either creating new strategies for positioning or introducing new products to market.
Today, the internet is a useful tool that benefits all industries in areas such as: reducing production time, reducing geographical distances, eliminating the middleman in relationships with customers, reduced operating costs, creation new and better competitive advantages in addition is directly related to products, services, customers, suppliers, market, distributors, competitors, marketing practices, manufacturing processes and the competitive position of each of the companies.
Worldwide, buyers are increasingly turning to the web to buy the things they need. Shopping online offer certain amenities, from order delivery straight to the door to a wide selection and low prices. However, for some categories, physical stores still have the choice.
This industry will base all marketing strategy and customer acquisition transactions through e-commerce and web. To which is to have a development of an institutional web page with information about the company, where the page has a space meant for customers to schedule your quote and transactional portal for payment of these, which can be done via debit card payment, credit card or electronic transfer to the bank accounts of the industry. For electronic transactions on the web is going to create an alliance with PagosOnline.com. Additionally, you will have the ease of wireless dataphone that allow customers to pay with their cards at the time of service.
These dataphone's will be worked with Redeban. With all that seeks to provide the client alternative payment secure and consistent service with new trends that exist in the world today.
Furthermore, as that database clients increase it can implement a loyalty program that combines aspects as frequency, type of customers, special dates and preferences. This program managed to make a difference over other competitors in the industry.
Another way to promote the company and make it known is through social networks, such as: Instagram, Facebook and Twitter, considering that currently the most used by people.
This is very important to ongoing review and maintenance of social networks that comprise the company, where it can monitor both the experience and positive comments such as those negative where should intervene immediately in search of a solution and customer satisfaction.
Within the equipment that will have to perform for the provision of services will be:
• Portable stretchers: are foldable stretchers suitcase weighing 14 kilograms and have capacity of 160 kilograms, has two wheels to make your journey easier and comfortable upholstered type.
• Infrared Massager.
• Ultrasonic Massager.
Worldwide, buyers are increasingly turning to the web to buy the things they need. Shopping online offer certain amenities, from order delivery straight to the door to a wide selection and low prices. However, for some categories, physical stores still have the choice.
This industry will base all marketing strategy and customer acquisition transactions through e-commerce and web. To which is to have a development of an institutional web page with information about the company, where the page has a space meant for customers to schedule your quote and transactional portal for payment of these, which can be done via debit card payment, credit card or electronic transfer to the bank accounts of the industry. For electronic transactions on the web is going to create an alliance with PagosOnline.com. Additionally, you will have the ease of wireless dataphone that allow customers to pay with their cards at the time of service.
These dataphone's will be worked with Redeban. With all that seeks to provide the client alternative payment secure and consistent service with new trends that exist in the world today.
Furthermore, as that database clients increase it can implement a loyalty program that combines aspects as frequency, type of customers, special dates and preferences. This program managed to make a difference over other competitors in the industry.
Another way to promote the company and make it known is through social networks, such as: Instagram, Facebook and Twitter, considering that currently the most used by people.
This is very important to ongoing review and maintenance of social networks that comprise the company, where it can monitor both the experience and positive comments such as those negative where should intervene immediately in search of a solution and customer satisfaction.
Within the equipment that will have to perform for the provision of services will be:
• Portable stretchers: are foldable stretchers suitcase weighing 14 kilograms and have capacity of 160 kilograms, has two wheels to make your journey easier and comfortable upholstered type.
• Infrared Massager.
• Ultrasonic Massager.
The internet is a powerful tool for use in improving the competitiveness of industries, as it not only allows cost reductions but also innovation, service improvements, customer connectivity and reduced by the virtuality of geographical spaces. Having a well-implemented, functional, friendly, with good support and designed to meet the needs of customers achieve competitive advantages over competitors in the industry website.