2.5 COMPETITIVE FORCES
Competitive forces consist in identifying rival firms and determining their strengths, weaknesses, capabilities, opportunities, threats, objectives and strategies. Pearce, Robinson. Strategic Management. 12th edition. 2011
Who are our competitors?
Those businesses that offer a virtual service such as delivery express massages and related services, whose principal objective is to be recognized as the market leaders in delivery massage in the cities of Bogota and chia.
Some of our major competitors are:
· Siempre Joven Spa
· Spa a domicilio Bogota
· Maleja Rodríguez Spa
About our competitors:
1. What are the major competitors strengths?
Usually one of the greatest strengths is having multi payment options such as: online payment, cash at home or with credit card at home. the geographic availability covers at least 90% of Bogota, gift vouchers and of course the technology of their favor.
2. What are the major competitors weaknesses?
The weakness that affects the decision to take a service is money and to make use of these services is very expensive so is not appealing to the public, and likewise makes clear that is not affordable for a common person.
3. What are the major competitors objectives and strategies?
To be virtual competition must be different than others for its monetary appeal and value to the customer, it’s to say that prices tend to have more clients and full services too (as little money as much satisfaction)
4. How will the major competitors most likely respond to current economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive trends affecting our industry?
Because we are in a constantly environmental changing , companies have to adapt to every new policy, to a new competitor or a new price of a competitor, even de valuation and devaluation of dollar, so they respond with a modification of strategies to continue being competitive in the industry
5. How vulnerable are the major competitors to our alternative company strategies?
If we see, our major competitors are very similar to each other, it means that their strengths are almost the same, so all our major competitors are vulnerable to a price competition, so when they will try to affect us we just start a price competition with the purpose to catch more costumers.
6.how vulnerable are our alternative strategies to successful counterattack by our major competitors?
We could fail in the moment that our major competitors, decide to improve their machines and technology, because we cant do it immediately, for that reason we could lose costumers.
7. How are our products or services positioned relative to major competitors?
Our services compared with the others are very competitive, even the value we propose is higher than the others because of our geographic flexibility; we are the most obtainable service in terms of money and the improvement of techniques.
8. To what extent are new firms entering and old firms leaving this industry?
The new firms are entering to the new age of massages that are, the regenerative massages, and the fat burner massages even, with this new kind of massages new firms are saving their economic activity for another period of time. But old firms continue with just relaxing massages.
9.What key factors have resulted in our present competitive position in this industry?
The cultural, demographic and economic variables, because we now know what kind of people spend more money and in what things ,and the disposable income, lifestyles, propensity of people to spend, availability of credit variables help us and some more.
11. What is the nature of supplier and distributor relationships in this industry?
Our suppliers basically provides us commodities, so we can give a good service to our costumers but, when we talk about distribution, we made our distribution when a costumer make use of the massage service.
12. To what extent could substitute products or services are a threat to competitors in this industry?
The threat that affects not only competitors also our company and the business is the change of a service for a product in our case, fat burner creams, machines that make massages. But when we change a service for another service in this industry is because of improvement of techniques and technology
Those businesses that offer a virtual service such as delivery express massages and related services, whose principal objective is to be recognized as the market leaders in delivery massage in the cities of Bogota and chia.
Some of our major competitors are:
· Siempre Joven Spa
· Spa a domicilio Bogota
· Maleja Rodríguez Spa
About our competitors:
1. What are the major competitors strengths?
Usually one of the greatest strengths is having multi payment options such as: online payment, cash at home or with credit card at home. the geographic availability covers at least 90% of Bogota, gift vouchers and of course the technology of their favor.
2. What are the major competitors weaknesses?
The weakness that affects the decision to take a service is money and to make use of these services is very expensive so is not appealing to the public, and likewise makes clear that is not affordable for a common person.
3. What are the major competitors objectives and strategies?
To be virtual competition must be different than others for its monetary appeal and value to the customer, it’s to say that prices tend to have more clients and full services too (as little money as much satisfaction)
4. How will the major competitors most likely respond to current economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive trends affecting our industry?
Because we are in a constantly environmental changing , companies have to adapt to every new policy, to a new competitor or a new price of a competitor, even de valuation and devaluation of dollar, so they respond with a modification of strategies to continue being competitive in the industry
5. How vulnerable are the major competitors to our alternative company strategies?
If we see, our major competitors are very similar to each other, it means that their strengths are almost the same, so all our major competitors are vulnerable to a price competition, so when they will try to affect us we just start a price competition with the purpose to catch more costumers.
6.how vulnerable are our alternative strategies to successful counterattack by our major competitors?
We could fail in the moment that our major competitors, decide to improve their machines and technology, because we cant do it immediately, for that reason we could lose costumers.
7. How are our products or services positioned relative to major competitors?
Our services compared with the others are very competitive, even the value we propose is higher than the others because of our geographic flexibility; we are the most obtainable service in terms of money and the improvement of techniques.
8. To what extent are new firms entering and old firms leaving this industry?
The new firms are entering to the new age of massages that are, the regenerative massages, and the fat burner massages even, with this new kind of massages new firms are saving their economic activity for another period of time. But old firms continue with just relaxing massages.
9.What key factors have resulted in our present competitive position in this industry?
The cultural, demographic and economic variables, because we now know what kind of people spend more money and in what things ,and the disposable income, lifestyles, propensity of people to spend, availability of credit variables help us and some more.
11. What is the nature of supplier and distributor relationships in this industry?
Our suppliers basically provides us commodities, so we can give a good service to our costumers but, when we talk about distribution, we made our distribution when a costumer make use of the massage service.
12. To what extent could substitute products or services are a threat to competitors in this industry?
The threat that affects not only competitors also our company and the business is the change of a service for a product in our case, fat burner creams, machines that make massages. But when we change a service for another service in this industry is because of improvement of techniques and technology