2.7 External Factor Evaluation (EFE) Matrix
The EFE Matrix allows to summarize and evaluate the different variables from the external environment affecting refresh breeze express spa. The highest possible total weighted score is 4.0, which indicate that that the organization is responding in an outstanding way to existing opportunities and threats and the lowest possible total weighted score is 1.0, which indicates that the firm’s strategies are not t capitalizing on opportunities or avoiding external threats. The most weighted items are more important to the company as opportunities or that affects more as threat.
In the EFE Matrix its seen that the total weighted score is above 250, its 3.31, which demonstrates that we are responding in an outstanding way to existing opportunities and threats.
2. http://www.semana.com/vida-moderna/articulo/como-va-colombia-uso-tic/238378-
3. http://www.worldbank.org/en/publication/global-economic-prospects/data?variable=NYGDPMKTPKDZ®ion=LAC
4. http://datos.bancomundial.org/pais/colombia
5. http://www.dane.gov.co/files/investigaciones/eccultulral/InfoResultECC.pdf
6. http://www.caracol.com.co/noticias/actualidad/la-mujer-en--colombia-en-cifras/20120912/nota/1760455.aspx
8. http://www.elespectador.com/noticias/salud/estres-afecta-al-38-de-los-trabajadores-colombia-articulo-373408
9. http://www.mintic.gov.co/portal/604/w3-article-2713.html
3. http://www.worldbank.org/en/publication/global-economic-prospects/data?variable=NYGDPMKTPKDZ®ion=LAC
4. http://datos.bancomundial.org/pais/colombia
5. http://www.dane.gov.co/files/investigaciones/eccultulral/InfoResultECC.pdf
6. http://www.caracol.com.co/noticias/actualidad/la-mujer-en--colombia-en-cifras/20120912/nota/1760455.aspx
8. http://www.elespectador.com/noticias/salud/estres-afecta-al-38-de-los-trabajadores-colombia-articulo-373408
9. http://www.mintic.gov.co/portal/604/w3-article-2713.html
Competitive Profile Matrix (CPM)
The competitive profile matrix CPM compares the organization with direct competitors in terms of critical success factors in the industry, particulary with strengths and weaknesses. It also assures whether the company is doing well compared with the competitors in the same industry.
CPM include internal and external issues"
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