Annual measurable and reasonable objectives are those objectives that are established for a short-term period based on a long term objective. They help to evaluate management and the process a company is having. Annual objectives establish priorities
First Year:
Increasing earnings by 5% monthly.
Have a minimum standard of revenues per month.
Redistribution of revenues for the first year between the shareholders.
Reduce the percentage of financial loses in comparison with the market average loses.
Minimize debt by 100% in the first year, for example minimize the debt of the acquisition of property, plant and equipment, (quotas of motorcycles, computers etc.)
Increase the long term invests, buying the office instead of paying a monthly rent this by asking for a loan in the bank for the first quota and paying only the interests for this one, in one year
Increase the number of employees by 30% each year.
Increase the sales in a 50% by increasing the number of massages done per day in 1 year.
Incentivise employees with more motivating alternatives, promoting them to potentiate their work in a 40%
Provide a positive experience to the customers building their loyalty towards our firm, increasing the number of loyal customers in a 15% every year
Add two new services of relaxation to our portfolio per year
Increase the amount of workshops training for the employees. Every 3 months there will be a training session for every employee, updating him or her with new techniques and helping them learn more about how to improve and satisfy the customer. Instead of being every 3 months make it every month.