4.6 TYPE OF STRATEGY
Alternative Strategies:
-INTENSIVE STRATEGIES:
Intensive strategies are those that require an arduous effort to achieve a competitive position in the market, in this case in the personal care industry, and seek an important market share for existing products in existing markets by greater marketing efforts, the activities of this type of strategy are: Market Penetration, Market Development and Product Development.
Market Penetration:
The strategy to be implemented in the company will market penetration because it is important and necessary to make the various people who are interested in the service know about the company and the various services provided in this.
Thus, it is intended that customers are there in the company currently, decide more often to access the service provided. Moreover, are also expected to attract customers who are taking the services of companies that are competing for Refreeshing Brezee Spa and finally and most important, it will seek to attract new and potential customers and thus increase sales and the company may be known by a larger number of people.
Also, seeking increased market share for present massages in present market, Bogota. Increasing online promotions in a 5% for those customers who share through social media their good experience with us, Setting our massages in customers mind as the first option through quality certifications (ISO 9001). Launch price discounts in peak seasons (e.g. valentines)
Is expected to reach the goal by implementing new strategies, some are expanding the schedule of attention to customers, lowering the prices of different types of massage, so that in this way they are more attractive than the competition but never leaving behind good customer service that characterizes the company.
Thus, it is intended that customers are there in the company currently, decide more often to access the service provided. Moreover, are also expected to attract customers who are taking the services of companies that are competing for Refreeshing Brezee Spa and finally and most important, it will seek to attract new and potential customers and thus increase sales and the company may be known by a larger number of people.
Also, seeking increased market share for present massages in present market, Bogota. Increasing online promotions in a 5% for those customers who share through social media their good experience with us, Setting our massages in customers mind as the first option through quality certifications (ISO 9001). Launch price discounts in peak seasons (e.g. valentines)
Is expected to reach the goal by implementing new strategies, some are expanding the schedule of attention to customers, lowering the prices of different types of massage, so that in this way they are more attractive than the competition but never leaving behind good customer service that characterizes the company.
Market Development:
The other intensive strategy that the company will implement is Market Development because what is plan to do is break into new geographical areas the services offered by Refreeshing Brezee Spa, meaning that it will implement and expand in the area of Chìa, Colombia massage types currently offered at home in the city of Bogotà.
Also this is a market that still must continue to explore to know what are the preferences of consumers from different kinds of massages, and Chia still no presence of companies that offer the service, or while there, there is no they do at home. It is expected to carry out this strategy by invest advertisement adding promotions to acknowledge our customers during the first year.
Also this is a market that still must continue to explore to know what are the preferences of consumers from different kinds of massages, and Chia still no presence of companies that offer the service, or while there, there is no they do at home. It is expected to carry out this strategy by invest advertisement adding promotions to acknowledge our customers during the first year.
Product Development:
What we are looking for the company implementing this strategy is to increase the number of sales through the improvement or modification of existing services (massages).
Seeking increased sales by improving present massages, focusing in what is more frequently requested by the customers and potential it by increasing the time of the massage and improving the techniques through capacitation of the personnel. Segment our market to specialize in a small range of specific massages instead of having a wide range of massages, flexibility in massage time range option for the customers, specialize in a small range of specific massages instead of having a wide range of massages. Enhance employees experience in massage through periodic training sessions, allowing them to recognize what’s their weakness to reinforce it
Seeking increased sales by improving present massages, focusing in what is more frequently requested by the customers and potential it by increasing the time of the massage and improving the techniques through capacitation of the personnel. Segment our market to specialize in a small range of specific massages instead of having a wide range of massages, flexibility in massage time range option for the customers, specialize in a small range of specific massages instead of having a wide range of massages. Enhance employees experience in massage through periodic training sessions, allowing them to recognize what’s their weakness to reinforce it
-DIVERSIFICATION STRATEGIES:
Diversification Strategies is to add products or services that are related or not related to the core business of the company for current clients accessing services or products offered. In this case, Refreshing Brezee Spa company only implement the Related Diversification, because is going to be analyze other massages that could function properly.
Related Diversification:
As for related diversification should be considered strategies in the company to analyze the market and see how the industry can grow slowly, for it must create new products, in our case new products related to what initially
we will focus services that are massages at home, since our range is not as extensive, can diversify with new products.
The new products give us the opportunity to offer our service to customers with very competitive prices considering that services should be related to the company but must be innovative for customers and they prefer our service. Whenever a decline in sales to lack of innovation in our products are present should consider this alternative strategy of related diversification and make a new product that meets the expectations of the customer who wants new things is steady to carry out this process our organization must have a strong management team.
we will focus services that are massages at home, since our range is not as extensive, can diversify with new products.
The new products give us the opportunity to offer our service to customers with very competitive prices considering that services should be related to the company but must be innovative for customers and they prefer our service. Whenever a decline in sales to lack of innovation in our products are present should consider this alternative strategy of related diversification and make a new product that meets the expectations of the customer who wants new things is steady to carry out this process our organization must have a strong management team.