Refreshing Breeze Express Spa
About us
External Factors
2.2 Social Forces
2.3 Legal Forces
2.4 Technological Forces
2.5 Competitive Forces
2.6 Porter’s Five- Forces Model
2.7 EFE & CPM Matrix
Internal Audit
3.2 Culture
3.3 Basic Functions of Management
3.4 Marketing
3.5 Finance and Accountability
3.6 Production/Operations
3.7 Research and Development
3.8 Management Information System
3.9 Value Chain Analysis
3.10 The Internal Factor Evaluation (IFE) Matrix
4.1 Long Term Objectives
4.2 Annual Objectives
4.3 GANTT
4.4 Balanced Scorecard
4.5 Financial Objectives and Strategic Objectives
4.6 Types of Strategy: Alternative Strategies
4.7 Means for Achieving Strategies
4.8 Michael Porter's 5 Generic Strategies
5. Generation, Evaluation and Selection of Strategies
CONCLUSION: Action Plan
Bibliography
QUIZ