4.4 THE BALANCED SCORECARD:
The balanced scorecard is a strategy evaluation and control technique that is the perceived need of a firm to balance financial and non financial measures. Is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
For the financial, internal business process, customers and learning and growth, the general manager and general coordinator will be in charged.
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