Conclusion:
Analyzing our matrices and our market possibilities, financial and non finanical objectives and projections we can conclude the following, Refreshing Breeze Express Spa is a company with a current competitive disadvantages, without a recognized image but is part of a stable industry that we have to try and penetrate to increase market share and achieve our objectives in the projected times. We consider that increasing our market share is viable, our competition is not as strong for us to not position in our potential customers mind as the best and first option firm for massages in a short term.
We believe we have future as our industry stimulus are growing each day in our focus market, Bogota (Stress). Grow and build strategies are appropriate for our company. Our company is located in a weak competitive position and rapid market growth. The vertical integration strategies allow a firm to gain control over distributors, suppliers and/or competitors. The intensive strategies require intensive efforts if a firm’s competitive position with existing products is to improve.
As we are a starting company in a small market we must apply these strategies, the General Coordinator will be in charge, the INTENSIVE STRATEGIES are most appropriate, as we must increase market share for present massages in present market through greater marketing efforts.
-Product Development:
Seeking increased sales by improving present massages, focusing in what is more frequently requested by the costumer and potential it by increasing the time of the massage and improving the techniques through capacitation of the personnel. Segment our market to specialize in a small range of specific messages instead of having a wide range of massages, Flexibility in massage time range option for the customers, Specialize in a small range of specific messages instead of having a wide range of massages. Enhance employees experience in massage through periodic training sessions, allowing them to recognize what’s their weakness to reinforce it
We believe we have future as our industry stimulus are growing each day in our focus market, Bogota (Stress). Grow and build strategies are appropriate for our company. Our company is located in a weak competitive position and rapid market growth. The vertical integration strategies allow a firm to gain control over distributors, suppliers and/or competitors. The intensive strategies require intensive efforts if a firm’s competitive position with existing products is to improve.
As we are a starting company in a small market we must apply these strategies, the General Coordinator will be in charge, the INTENSIVE STRATEGIES are most appropriate, as we must increase market share for present massages in present market through greater marketing efforts.
-Product Development:
Seeking increased sales by improving present massages, focusing in what is more frequently requested by the costumer and potential it by increasing the time of the massage and improving the techniques through capacitation of the personnel. Segment our market to specialize in a small range of specific messages instead of having a wide range of massages, Flexibility in massage time range option for the customers, Specialize in a small range of specific messages instead of having a wide range of massages. Enhance employees experience in massage through periodic training sessions, allowing them to recognize what’s their weakness to reinforce it